Web3 artist Latashá on educating creators about crypto’s ebbs and flows
Despite all the controversy surrounding the crypto world, one obvious bright spot of blockchain technology has been its ability to support creators and artists in monetizing their work. Rapper and visual artist Latashá , our guest on the latest episode of the Chain Reaction podcast, is a living embodiment of web3’s potential to support independent artists. She minted and successfully sold her first NFT in 2021 of a music video she had made — her first foray into the web3 world. Since then, she’s sold NFTs of her work for tens of thousands of dollars and has become a highly visible advocate for artists to leverage web3 technology. She serves as head of community at NFT marketplace Zora, through which she has hosted her signature event, Zoratopia, all over the country to educate artists interested in getting into the space. You can listen to the full episode below: For artists, the value proposition of minting NFTs is “just like putting things up in an art gallery,” Latashá said. “
